How TikTok Users are Projecting their Realities, with Joy
When you first open the app, TikTok is madness. What greets you is an unfiltered stream of videos that the system decides people like you, …
Category: QUAL360
Understanding Consumer Behavior through Cultural Research
Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on …
Moowa Nasani Pre Conference Interview On African Market
Moowa Masani from Reach Consumer Insights share some brief information about the “practical application of a combined approach in an African market“ during the upcoming QUAL360 APAC …
Pre Conference Interview with Martyn U’ren of Twitter
Martyn U’ren of Twitter is speaking about the “Social listening data – providing a new source for qualitative research“ during the upcoming QUAL360 APAC conference …
Digital Consumer Intelligence: Bridge the digital divide between brands and consumers
Consumers today are in a fantastic position. We can buy from any company in the world and the choice is endless. We can also connect …
2020 Global Market Research Conferences
Are you looking for a comprehensive list of market research events? Below is the compiled a global list of market research related conferences planned in …
Revitalised, dying, never been better? Discussing the state of Qual
As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news …
QUAL360 North America 2019: Post Conference Highlights
Clear blue skies welcomed the gathering of around one hundred quallies at the Gallup headquarters for what has now become an annual tradition, the QUAL360 …
A Fine Line Between Success And Failure – Getting Influencer Marketing Right
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference …
Rediscovering (not only your) Humour for Market Research and Brand Messaging
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – …