Re-birth of Research: Evolving Consumer Insights During Pandemic
We are just 3 weeks away from THE INSIGHTS EXTRAVAGANZA, the APAC virtual event of the year that will bring together more than 50 speakers …
Category: QUAL360
Finding Opportunity In Times Of Uncertainty: How Market Research Is Helping Global Organisations Navigate A New Normal
With campaigns paused, pivots necessary, and real-time planning essential, more and more teams are harnessing their market research to make informed decisions. And fast. But …
Singapore’s Young and Restless in the Time of COVID-19
The COVID-19 pandemic has swept through the world like a storm, significantly changing the ways we live and interact with each other. In Singapore, the …
Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business
Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to …
What questions should we be asking consumers during a global pandemic?
“How did your beauty routine change now that you are staying at home?” “What makes you believe a brand is truly empathetic with its message?” …
Using psychoanalytics to uncover the unconscious behavior that drives gin consumption
QUAL360 NA VIRTUAL conference is just around the corner and as part of our pre-conference interviews we recently spoke with Indira Valencia from Pernod-Ricard …
Harnessing The Subconscious Mind For Meaningful Actions
If something has been bullish amidst these unprecedented times, then it is opinions – big, small, in all shapes and forms, isn’t it? How will …
Introducing the bounded, project based qualitative approach: Pre-conference interview with Dr. Raman K Attri from KLA-TENCOR
Developing a generalizable ‘how to’ framework of best practices: Introducing the bounded, project based qualitative approach is the challenging topic Dr. Raman K Attri from …
Impact of Social Distancing on Consumer Behavior
The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least …
Strengthening Colt’s Customer Intelligence: Technology, Tradition & Telling
Imagine asking 1,000 marketers two questions: 1. “Do you want an NPS in line with Amazon and Netflix?” Odds are 1,000 of them would say …