Will UX research kill market research?
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead …
Tag: MRMW Europe 2019
How Established Innovators Can Embed the DNA of Successful Disruptors
Innovation is a top priority for all established organizations, yet many companies struggle with the speed and quality of innovation and are challenged by successful …
Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) …
Revolutionising Market Research with Agile Insight Approach
Market research is constantly under pressure with businesses requiring faster, secure processes and valid results at the push of a button. As a consequence, market …