5 Tips to Add Automation To Market Research
Getting Started with AI: Speed + Quality From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly …
Category: MRMW
PepsiCo’s journey to build an insights organization of the future
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspective …
The Market Research Makeover: Adopting the Much Needed Technological Sophistication
From AI-driven automation to Digital Analytics-enhanced insights, the new avatar of Market Research is beginning to flaunt speedy results, minimal human dependency, and stunning agility …
Pre-Conference Interview with Stefan Boom of Research Now SSI
Gone are the days when companies used to make their marketing decisions based on assumptions. In today’s digitally disrupted world, Facebook, Apple, Amazon, Netflix, and …
MRMW Europe 2018: Not long to wait now!
Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of …
Leverage Crowdsourcing for Generating Actionable Insights
While crowdsourcing gained a lot of traction in the past as a great option for businesses seeking funds for growth and entrepreneurs seeking capital to …
MRMW Conference Series 2019 – Call for Papers is Open!
Recognized by the client and agency-side market researchers from all over the world, MRMW is one of the most engaging and innovative market research and …
MRMW Asia-Pacific 2018 Round-Up: Part 2
This post is in continuation to MRMW Asia-Pacific 2018 Round-Up: Part 1 Shoppers journey in the digital world As organizations try to re-invent their business models to …
MRMW Asia-Pacific 2018 Round-Up: Part 1
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research …
When is the winning concept the wrong choice?
For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to …