MRMW Asia-Pacific 2018 Round-Up: Part 1
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research …
Category: MRMW
When is the winning concept the wrong choice?
For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to …
Abbott and Market Logic Software at MRMW APAC 2018
In Singapore this June, thousands of market research professionals will meet to discuss “The Rise Of Digital Disruption” at the annual MRMW Asia-Pacific conference, addressing …
Leverage Storytelling in the Digital Age
Storytelling has always been a key element of market researcher’s toolkit. With the passage of time, storytelling has been evolved from paper reports to PowerPoint …
Customer-Centric Innovation Through Digital Transformation
In this new digitally evolving world, things are changing at an unprecedented pace. Evolving consumer behavior, emerging technologies and increased competition from digital disruptors have …
MRMW North America 2018: Post Conference Highlights
Little known fact: Procter & Gamble started as a candle company in the 1837 and created the world’s first “floatable” soap, with this interesting byte …
How to Prepare and Innovate For a Disruptive Future?
In past few years, the speed of digital transformation has been striking. The increasing use of new mobile technologies has resulted in a huge surge …
Responding to Digital Disruption at MRMW APAC 2018
Driven forward by digital disruption, the rise of mobile, social and e- (and m-) commerce represents a set of waves that is deeply affecting consumers …
Unlocking Consumer Insights in a Disruptive World
In today’s time where technological disruption is increasing at a fast pace, organizations are required to be more agile, strategic, and data-driven than ever before. …
The Rise of Digital Disruption with Millennial and Gen Z Consumers
In times of digital disruption, industries are experiencing three revolutions occurring with technology, a digital revolution, a mobile revolution and a social revolution. These three …