5 Tips to Add Automation To Market Research
Getting Started with AI: Speed + Quality From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly …
Leading the Technology Revolution in Market Research and Qualitative Techniques
Getting Started with AI: Speed + Quality From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly …
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspective …
From AI-driven automation to Digital Analytics-enhanced insights, the new avatar of Market Research is beginning to flaunt speedy results, minimal human dependency, and stunning agility …
Gone are the days when companies used to make their marketing decisions based on assumptions. In today’s digitally disrupted world, Facebook, Apple, Amazon, Netflix, and …
Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of …
While crowdsourcing gained a lot of traction in the past as a great option for businesses seeking funds for growth and entrepreneurs seeking capital to …
Recognized by the client and agency-side market researchers from all over the world, MRMW is one of the most engaging and innovative market research and …
This post is in continuation to MRMW Asia-Pacific 2018 Round-Up: Part 1 Shoppers journey in the digital world As organizations try to re-invent their business models to …
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research …
For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to …