Structured Chaos: Video as Mass Qualitative Data
We all know video is great. It illuminates, it inspires, it makes insight tangible, and it brings the ‘voice of the customer to the boardroom’. …
Category: QUAL360
Why join Qualitative360 in Washington D.C.
We can tell you that we love Qual360 all day long. But wouldn’t it be better to hear from some of the speakers who invest …
5 interesting facts about mobile phones
Mobile phones are so powerful they could send a rocket into space, well sort of. This is just one of the five interesting facts included …
Case Study: Uncovering Real Foodservice Insights through Communities
Organizing exhibitions is one of the three activities of the GL events group, company operating on the event communication market since 1978. With 250 B2B …
7 Reflections and Predictions about Qual Research that you can take to the Bank in 2017
The points below are not only predictions for 2017 – they are shifts and groundswells that we are experiencing right now and will only accelerate …