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Philips Laurens Van der Hoeven NEXT GEN MARKETING BUILDING PERSONAS WITH THE POWER OF GENERATIVE AI
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Panel discussion MAINTAINING THE INTEGRITY OF YOUR QUAL AT SCALE
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OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR
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Market Logic & Ipsos Olaf Lenzmann & Aynsley Taylor HOW AI IS SHAPING THE FUTURE OF MARKET RESEARCH
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LOTTE Wedel Marta Tkaczyk HERITAGE MEETS INNOVATION HOW AN ICONIC BRAND IS ENGAGING THE NEXT GENERA
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JPMC Lorisa Dubuc & Lisa Fraser MASTERING THE BRIEF INVESTING IN RESEARCH BEFORE THE RESEARCH
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Booking Omar Calls Alvarez WHAT AI HAS TAUGHT ME ABOUT RESEARCH — AND WHY IT'S JUST THE BEGINNING
Leading the Technology Revolution in Market Research and Qualitative Techniques
