Scaling Product Research in 2022 with Real-Time Solutions

Product and strategy managers have always conducted market research to gain insight into their competition. Traditionally, market research has been conducted using predominantly manual methodologies and tools. Relying on manual research as well as integration and automation tools to obtain strategic CI has, however, become significantly less effective in the current business climate.

Watchful, the only automated real-time CI platform, is quickly replacing traditional methodologies of product research.

Proper competitor research compels you to move out of your company box to obtain an alternative perspective. Neglecting to acknowledge key changes, as well as minor ones in your competitor’s product or in the general marketplace, can significantly impact your market edge. But effective CI is more than just collecting data and “knowing” what’s out there.

Download this whitepaper to learn about:

  • Product Intelligence: Find out how CI platforms can provide you with real-time insights that product teams can capitalize on, gaining a significant edge over their competitors.
  • Performance: Understand how CI platforms can continuously sample performance on a daily basis, providing users/clients the ability to detect performance changes and trends, hassle-free, and without the need to manage and orchestrate mobile server farms.
  • Marketing: Watchful’s CI platform focuses on revealing the competitor’s strategy and logic for each move they make on various platforms and channels.

Download the full whitepaper here.


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If you enjoyed this article, check out the following:

Analysing Unstructured Data from Market Research with NLP: Adidas

Insights, Market Research and UX Research Events 2022

Market Research Conferences in 2021: Taking Stock

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Author

  • Hazel Loh

    Hazel Loh is the Marketing and Partnership Manager at Merlien Institute. She has over 10 years of experience in the field of corporate events. She is directly involved in Strategic Partnerships, Content Management and Digital Marketing including Search Engine Optimization, Social Media Marketing and Email Marketing.

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Hazel Loh

Hazel Loh is the Marketing and Partnership Manager at Merlien Institute. She has over 10 years of experience in the field of corporate events. She is directly involved in Strategic Partnerships, Content Management and Digital Marketing including Search Engine Optimization, Social Media Marketing and Email Marketing.

View all posts by Hazel Loh →

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