Building Relationships in a Digital World
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader …
Tag: market research
Managing successful B2B research on highly specialised products
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder …
Winners of 2017 MRMW Market Research Awards Announced
Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry …
2017 Qual360 North America – Post Conference Notes
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …
What happens when a mobile phone reliant 23 year old goes back to 1997?
This short ethnographic film follows a day in the life of Daisy, 23, as she tries to complete a series of tasks without the use …
When Empathy is Hard – Finding the Best Way to Connect with Consumers
We talk about empathy – a lot. It’s a core principle that underpins everything we do at Seek. We believe it’s the best way to …
Are market research bots taking over?
Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented …
Merlien Institute has announced the nominees of its 3rd annual MRMW Awards
Merlien Institute today has announced the nominees of its 3rd annual MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in …
Qual360 Europe 2017 – Post Conference Notes
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record …
You can’t always know what you want (but quallies do)
Last week was special in many ways, first, Amsterdam showed itself unusually sunny for February and second, we hosted the largest Qualitative360 Europe conference yet. …