DAY 1
- Achieving significant additional outcomes in qualitative market research – AplusA
- Dive deeper with virtual reality! New technology, new qual? – GIM
- How I learned to stop worrying and love tags – Big Sofa
- Narrative triangulation – Point-Blank International, Bakamo.Social & Bord Bia
- Deconstructing the mindset of youth – Purple Audacity Research & Innovation & Pernod Richard India
- 50 shades of irrational – The Irrational Agency
- Material culture – Richness off the beaten path – BAMM & Unilever
- Reconnecting to the future – Safaricom & Kantar TNS East Africa
- Online ethnographic tools to understand the behavior of consumers – Dorel Juvenile & Studio INTO
DAY 2
- UX – The ultimate connection between brands & consumers – Havas Media
- A new generation of creative brand experiences – Zurich Insurance
- Re branding in international B2B – September Strategie & Forschung & BOSCH Thermotechnik
- Understanding the role of emotions in relation to consumer health and food choices – Arla Foods
- Multi country online communities in the EU public sector – Krealinks & Kantar Public
- Artificial intelligence in market research – Discussing 2 case studies – InSites Consulting
- Demonstrating how AI can bring Big Qual to life – FlexMR & Kantar Millward Brown
- Balancing quant & qual metrics – Turning big data into actionable insights – Coca Cola
- And now to something completely different- Insects & insights – Swedish Moderators
- The union of senses – Moving beyond verbalisation, and implicit associations – Haystack
