DAY 1
- Engaging Your Imagination – The Science Behind Empathy & Storytelling – Seek Company
- Becoming content creators to facilitate a deeper conversation with consumers – AOL
- Will Gen Z force us to make drastic changes to our methods… – Field Agent
- Cross cultural GenZ – How to think about culture & ethnicity with GenZ – ThinkNow Research
- “Engage and vote!” – Krealinks & Kantar Public
- Adient’s global innovation project – Efficient approaches to automotive research – Concept M
- Dude where’s my jetpack? – Over the Shoulder
- Breathe and reboot – Taking digital qual to the next level – Mercury Advising
- Establishing effective online communities – Kadence International & Dow Jones
- Building an irresistible telecom brand in Africa – Kantar TNS & Safaricom
DAY 2
- Millennials in the kitchen – McCormick & Co.
- Can polls truly capture the will of the American people? – Gallup
- Leveraging Technology to Preserve Human Truth & Connection – Big Sofa
- Technology’s effect on your mind, memory and emotions – True Impact
- Measuring emotions – Where big data meet deep insights – semptember strategie & forschung
- Using mobile qual to turn bad news into a positive message – Dscout & Fitbit
- Predicting the role of automated chat bots in mass qual – FlexMR
- Uncovering best practices for effective online discussions – 20|20 Research
- Panel Discussion: The rise of the machines – Friend or Foe – InSites Consulting, FlexMR & Grubhub
- Revitalizing the persona tool at Grubhub – Grubhub
- Meet Galvin – The consumer in your pocket – InSites Consulting
