About Merlien

WHO WE ARE

Merlien Institute is a global B2B events and content platform, founded in 2008, dedicated to advancing innovation, insights, and research-driven decision-making. We design high-impact conferences and thought leadership experiences for senior professionals across market research, UX, insights, marketing, and innovation.

Through our flagship conference series, including MRMW, QUAL360, and UX360, we bring together practitioners, brands, agencies, and technology leaders from across regions to share real-world case studies, challenge conventional thinking, and explore what’s next for their industries.

Our work spans large-scale in-person and virtual summits, executive-level networking experiences, and specialist content channels. Every initiative is built with a clear purpose: to deliver practical value, foster meaningful peer connections, and translate insight into action.

With an established global footprint and a highly engaged professional community, Merlien Institute is trusted by leading organizations across Europe, Asia, and North America.

OUR CORE COMPETENCE

CONSTANT INNOVATION

DEEP INDUSTRY KNOWLEDGE

METICULOUS ATTENTION TO DETAIL

GREAT CUSTOMER CARE

OUR KEY PEOPLE

JASPER LIM

Chief Executive Officer

A hands-on CEO with extensive experience in developing successful B2B events and business publications. He is responsible for shaping the overall business strategies at Merlien.

JENS CORNELISSEN

Managing Director

A dynamic leader responsible for the day-to-day running of Merlien’s global events portfolio. From production, marketing, operations, sponsorship to sales.

SOPHIA SEN

Conference Producer

Sophia is a Conference Producer at Merlien Institute. She has worked on conference production, stakeholder management and business development across b2b and b2g.

IRENE HATJI-IOSIFIDOU

Operations

Irene has over fifteen years’ experience in the conference industry, with a proven ability to launch, produce, manage and execute high profile global events.

SIA KERAMARI

Operations

She manages events while ensuring that logistics requirements are carried out according to the event plans. Also works closely with other departments to ensure that all operational requirements of the events are fulfilled.

PATRICK CARTON

Key Account Manager

A sales professional for over 20 Years through diverse industries , has vast experience in the events industry for past 12 years, a family man with one son and has been based in Malaysia for past ten years, has a great ability to meet clients expectations and exceed them and create a rewarding experience for both attendees and sponsors for our global leading events

ZARINA RESHOVSKA

Business Development

Zarina is a Business Development and Sales professional with intensive background with leading companies. Giving 100% of her expertise to bring the highest possible business value to companies.