The Role of Technology in the Future of Insights Activation
Technology is a powerful catalyst for innovation across the world. In the Insights Industry especially, technology continues to have a great role in innovating every …
Category: MRMW
2020 – The Year That Never Was!
Today I had a shock…. I looked at my calendar and it was mid-October already…. The past 10 months warped into a black hole called …
Pre-Conference Interview: Finding the Human in The Data Stack – How PepsiCo Leverages Data Science and Human Empathy to Unlock Rich Consumer Insight
The MRMW NA 2020 Virtual event is happening this week on the 30th September and 1st October and amongst our key speakers from leading global …
Powering The Next Generation of Insights
Some say that data is the new oil because these days it powers some of the most innovative companies on the planet. But data isn’t …
Pre-Conference Interview: Driving Strategy through Behavioral Insights
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …
Undeniably Valuable, In-Person Research Shall Return!
New normal” is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go …
Insighter’s Dilemma
Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation …
Grow grass – understanding Chinese influencers!
The role of Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) in the world of Chinese consumers China has already entered a new consumption …
Delivering against the odds – evaluating home-based research quality
One of the silver linings of COVID-19 is its catalytical uptake of a more automated, independent work form. It does take long for any of …
Pre-Conference Interview: Building a digital martech stack from scratch – winning strategies from a start-up
There has been a lot of buzz about the new approaches start-ups bring to consumer insights and how more tech savvy, agile companies build their …