Bringing the Outside In: Weleda Case
What makes successful companies with 100 years of history adjust their business model and become more consumer-centric? Today, more and more companies realize the need …
Category: MRMW
A New Era of Business or Just a Different Value Proposition?
With the year turning into 2021, our hopes and desires are all renewed (at least for most of us). New perspectives are on the table, …
5 Bets on the Future of Research: Pre-conference Interview
In the run-up to MRMW 2021, we spoke with one of the key speakers, Mac Smith, Head of User Research, Core Search at Google about his challenging …
Europe’s New Year’s Fatigue and Europe’s Spring Awakening: The psychological infection with the second Corona wave and how marketing can recover from it
Never before have I experienced such strong fatigue among people at the beginning of the year as now in January 2021. No matter whether among …
Global Market Research Events in 2021
The year 2021 will require all market researchers to identify and apply innovative solutions, new best practices, and original thinking that will help their companies …
The Continuous Wave of Technological Innovations in China
Innovative e-commerce, social media, and mobile technologies have created new and exciting opportunities in the retail market. China’s e-commerce market is showing strong growth as …
…and they lived happily ever after!
No, this is not another blog post on how miserable 2020 was and how grateful we are to see it over (almost)….and no, there is …
Merlien COVID-19 Report 2020 – The Impact of the Corona Pandemic on Consumer Insight Strategies
Background The COVID-19 outbreak that began in December 2019 has affected millions of lives and has taken a toll on economies worldwide. Amidst the global …
How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021
As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the …
Pre-conference Interview: #flocks: Unpicking Communities on Twitter – Combining Data with Quant & Qual Research for Deep Insights
As part of our pre-conference interviews, we recently spoke with one of the speakers of MRMW EU 2020 Virtual, Jessica Percival, Research Analyst at Twitter. She …