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November 21, 2024

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UPCOMING EVENTS

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Jul. 9 - 10 2025

Sept. 17 - 18 2025

Driving growth in Pepsico through multicultural empathy

April 29, 2022April 24, 2023

Qualitative Research

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

January 20, 2021

A journey in connecting changing customer perceptions with Microsoft

April 14, 2022March 15, 2023

Effectively communicate with non-researchers through storytelling | Google

May 13, 2022April 24, 2023

How to Advance Your Organization’s Voice of the Customer Strategy

April 4, 2022March 15, 2023

From Booking.com to the Future of Qualitative Research: AI and Qualitative Breakthroughs

The Future of Qualitative Research From Booking.com : AI and Qualitative Breakthroughs

November 15, 2024

MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation

November 13, 2024

Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights

November 7, 2024

Qualitative Research Stereotypes

Slow and Expensive or Deep and Human – Stereotypes About Qualitative Research

November 6, 2024November 8, 2024

Navigating Global UX Careers: Expert Insights and Opportunities from Google’s Javier Andrés Bargas-Avila

Navigating Global UX Careers: Expert Insights and Opportunities from Google’s Javier Andrés Bargas-Avila

November 5, 2024

<img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' loading='lazy' decoding='async'/>

Crafting Compelling Narratives in Qualitative Research for 2024 - Maximizing Insights: Big Data in Qualitative Research

[…] adjusting how they share their findings, researchers can make sure their work has a big impact on their audience1314.…

<img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' loading='lazy' decoding='async'/>

Leveraging Big Data in Qualitative Research in 2024 - Transforming Qualitative Research at Babbel

[…] Jennifer Dorman at Babbel recommends a number of tools she uses for different parts of automation and analysis. Dorman…

<img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' loading='lazy' decoding='async'/>

consumer centricity cannot be an afterthought in 2023 - How do you adapt to meet the needs of the fast changing consumer market?

[…] How do you adapt to meet the needs of the fast changing consumer market? Brands that are iteratively learning…

<img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' loading='lazy' decoding='async'/>

consumer centricity cannot be an afterthought in 2023 - Avatars, the gateway to qualitative research in the metaverse

[…] Avatars, the gateway to qualitative research in the metaverse : To understand the many possibilities of the Metaverse, a…

<img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' loading='lazy' decoding='async'/>

consumer centricity cannot be an afterthought in 2023 - Triggering impulse by disrupting the shopper journey at Mondelez

[…] Triggering impulse by disrupting the shopper journey at Mondelez : Mondelez’ Global Head of Shopper Insights & Analytics, Cristina…

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