Erin Pearson
Director of GTM for Insightsfirst, Evalueserve
Too often, organizations struggle to realize tangible benefits from their insights, data and research investments. That’s because it’s no longer enough to turn data into insight, you need the ability to turn insight into action. How do that and where you need to go to elevate here is what we are going to talk about.
Traditional research groups focus on interacting with customers and prospects to understand what they think and say about an organization’s products, brand, and reputation. Whereas data analytics is a discipline focused on extracting insights from data—it comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data.
In this presentation, we will explore how mature intelligence-driven organizations combine research and data analytics to turn insights into action, and how you can apply the same principles to your own intelligence programs.
- Learn how to objectively determine your insights maturity
- Why actively observing analytics possibilities is critical for success
- Discover real-world examples of how F1000 companies are gaining a data-backed advantage
