Qual360 Europe 2017 – Post Conference Notes

For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record attendance! I hope you have enjoyed our conference and went away with new ideas, contacts and useful insights that will help you stay ahead in the rapidly changing world of qualitative market research.

My colleague Jens Cornelissen and WARC editor Brian Carruthers have already written 3 post-event blogs:
You can’t always know what you want (but quallies do)
Across time(zones) and space: qual research in a Brussels “war room”, Chinese living rooms & Kenya’s youth scene
How Safaricom reconnected with Kenyan youth

Special thanks go out to our speakers, attendees, associations, media partners and sponsors, namely GIM, Krealinks, Big Sofa, Breaking Blue, Tiburon Research and Vox Pops International.

Thank you Vox Pops International for taking care of our video production and High Tech Development for our first ever live stream! You can watch the highlights below:

You can watch all the video presentations from this conference on our Qual360 Europe Video Page.
Conference photos can be viewed on our Qual360 Facebook Group.

Post-Event Networking
There are several channels you can connect with fellow delegates and continue the discussions online:
QUAL360 Linkedin group | QUAL360 Facebook Group
Follow us on  Twitter @Merlien or #QUAL360 Hashtag.

You will be able to watch all the presentations recorded on video. An announcement will be made as soon as the videos are produced (soon!). Be sure to subscribe to our mailing that appears on the bottom right side of this page or join the Qual360 Linkedin group to get the latest updates.

Once again, thank you all for your support. See you next time!

Jasper Lim
CEO, Merlien Institute


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Jasper Lim

Jasper Lim is the CEO of Merlien Institute. He frequently reviews the state-of-art of the marketing research industry. Apart from his daily work, Jasper serves as an Editorial Board Member for the International Journal of Work Innovation. He is also an accomplished qualitative researcher with several peer-reviewed academic publications to his name.

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