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September 19, 2025

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QUAL APAC 2023 Day 1

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Driving growth in Pepsico through multicultural empathy

April 29, 2022April 24, 2023

Qualitative Research

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

January 20, 2021

A journey in connecting changing customer perceptions with Microsoft

April 14, 2022March 15, 2023

Effectively communicate with non-researchers through storytelling | Google

May 13, 2022April 24, 2023

How to Advance Your Organization’s Voice of the Customer Strategy

April 4, 2022March 15, 2023

Maximizing Insights Impact Through Strategic Knowledge Distribution

Maximizing Insights Impact Through Strategic Knowledge Distribution

September 18, 2025

eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact

eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact

September 18, 2025

Cybersecurity as a Strategic Priority at mBank: Harnessing Human-Centered Research for Impact

Cybersecurity as a Strategic Priority at mBank: Harnessing Human-Centered Research for Impact

September 17, 2025

Strategic Collaborations in the Insights Industry: Powering Sustainable Brand Growth

September 17, 2025

How AI is Redefining Social Intelligence for Market Research and Consumer Insights

4 Ways AI is Redefining Social Intelligence for Market Research and Consumer Insights

September 11, 2025

Crafting Compelling Narratives in Qualitative Research for 2024 - Maximizing Insights: Big Data in Qualitative Research

[…] adjusting how they share their findings, researchers can make sure their work has a big impact on their audience1314.…

Leveraging Big Data in Qualitative Research in 2024 - Transforming Qualitative Research at Babbel

[…] Jennifer Dorman at Babbel recommends a number of tools she uses for different parts of automation and analysis. Dorman…

consumer centricity cannot be an afterthought in 2023 - How do you adapt to meet the needs of the fast changing consumer market?

[…] How do you adapt to meet the needs of the fast changing consumer market? Brands that are iteratively learning…

consumer centricity cannot be an afterthought in 2023 - Avatars, the gateway to qualitative research in the metaverse

[…] Avatars, the gateway to qualitative research in the metaverse : To understand the many possibilities of the Metaverse, a…

consumer centricity cannot be an afterthought in 2023 - Triggering impulse by disrupting the shopper journey at Mondelez

[…] Triggering impulse by disrupting the shopper journey at Mondelez : Mondelez’ Global Head of Shopper Insights & Analytics, Cristina…

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