Leading the Technology Revolution in Market Research and Qualitative Techniques
CRM Transformation in the Middle East: Estée Lauder on Consumer Insights in MENA Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we …
Unlocking Open-Ended Feedback: A Practical Guide for CX Pros Editor’s note: In the lead-up to MRMW EU 2025, we are spotlighting thought leadership from our …
From Research to Insight: Making Market Research a Strategic Driver of Business MRMW: What motivates you to join the MRMW EU conference, and what is …
Proving Marketing’s Value: How Google Measures Marketing Impact MRMW EU interview with Michał Protasiuk, Senior Research and Insights Manager, Market Insights, EMEA, Google MRMW: What …
Evolving the Insights Team: The Future of Strategic Consumer Insights MRMW EU interview with Natasa Jovanovic, Head of Strategy & Insights, Scandinavian Tobacco Group MRMW: …
How IKEA Scales AI to Power Competitive Pricing: From Data to Decisions In a standout presentation at MRMW EU 2023, IKEA’s Oya Ünlü (Global Head …
From Satisfaction to Excitement: Porsche’s New Standard for Customer Experience Customer satisfaction has long been a central KPI for brands. But at Porsche, satisfaction alone …
On Internal UX and Opportunities for UX Researchers in 2025 An interview with Novo Nordisk’s Leanne Waterton and Michelle Bergenholz Groth, who will present at …
Trauma-Sensitive UX Research: Insights from Dell’s Principal Researcher, Jia En ‘JE’ Koh In anticipation of the annual MRMW APAC conference, we had the pleasure of …
Harnessing Consumer Insights to Drive Healthcare Innovation: Expert Insights from Elizabeth Lee at MRMW APAC 2025 In anticipation of the annual MRMW APAC conference, we had …
