Behind the Scenes at MRMW Europe 2024: Insights and Strategies from IKEA.
Behind the Scenes at MRMW Europe 2024: Insights and Strategies from IKEA. Interview with Joel Renkema and Sofia Bergström who will present at the upcoming …
Category: MRMW
Humanizing Online Research with AI: Enhancing Engagement and Data Quality
Humanizing Online Research with AI: Enhancing Engagement and Data Quality In recent years Epiphany’s concept of Conversational Design™ allowed us to improve the quality of …
Grasping the Basics: Combining Quantitative and Qualitative Research for Deeper Insights
Understanding the fundamental methodologies of quantitative and qualitative research is crucial in market research to decode consumer behavior, preferences, and product interactions. Each approach offers …
Leveraging Advanced Market Research Techniques for Winning Product Propositions
Leveraging Advanced Market Research Techniques for Winning Product Propositions – Speaker Interview with Vicky McKeown, Head of Products Research, R&D, BAT– MRMW Europe 2024 MRMW: …
Making Innovation Success More Predictable
Innovation Success: Making It More Predictable Innovation success is crucial, yet navigating the innovation journey is like trying to guide a balloon through a corridor …
Embracing the Future: How AI is Transforming Market Research at VisionsLive
How AI is Transforming Market Research at VisionsLive As a Business Development Manager at VisionsLive, a leading provider of online qualitative tools and services, I …
Better Brand Health Tracking: Tracking Metrics that Lead to Brand Growth
Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health …
Maximizing your market research impact with Insights AI
Decoding Consumer Behavior: The Power of Insights AI in Modern Market Research The past few years have seen major shifts in consumer preferences and expectations, …
Navigating The Digital Shift: Leading Change In Market Research
Navigating the digital shift: Leading change management in market research – Speaker Interview with Pankaj Chopra, Vice President & Head – Analytics & Insights, Mondelēz …
Collaboration, Complexity And AI: What Is Driving Growth In The Insights Industry
Collaboration, Complexity And AI: What Is Driving Growth In The Insights Industry As we prepare for MRMW Europe 2024, we are having many conversations with …