The New Worldwide Revolution: Innovation
As consumer needs are evolving at a record pace, CPG companies must be able to follow suit 2020 is year that will go down in …
Category: MRMW
The Power of Foresight: How Consumer Behavior Can Help Advertisers Plan Their Campaigns
The changes caused by the pandemic over the past year have made it very challenging for marketers to know how to reach out to consumers. …
The State of Chaos – an Opportunity in Disguise
Feedback from our Qual360 Europe event last week showed that many participants were surprised by the positive energy and creative stimulus that has gripped the …
Bringing the Outside In: Weleda Case
What makes successful companies with 100 years of history adjust their business model and become more consumer-centric? Today, more and more companies realize the need …
A New Era of Business or Just a Different Value Proposition?
With the year turning into 2021, our hopes and desires are all renewed (at least for most of us). New perspectives are on the table, …
5 Bets on the Future of Research: Pre-conference Interview
In the run-up to MRMW 2021, we spoke with one of the key speakers, Mac Smith, Head of User Research, Core Search at Google about his challenging …
Europe’s New Year’s Fatigue and Europe’s Spring Awakening: The psychological infection with the second Corona wave and how marketing can recover from it
Never before have I experienced such strong fatigue among people at the beginning of the year as now in January 2021. No matter whether among …
Global Market Research Events in 2021
The year 2021 will require all market researchers to identify and apply innovative solutions, new best practices, and original thinking that will help their companies …
The Continuous Wave of Technological Innovations in China
Innovative e-commerce, social media, and mobile technologies have created new and exciting opportunities in the retail market. China’s e-commerce market is showing strong growth as …
…and they lived happily ever after!
No, this is not another blog post on how miserable 2020 was and how grateful we are to see it over (almost)….and no, there is …