A different perspective on Chinese Gen Z: Finding a balance
A perspective on Chinese Gen Z by Sami Wong, Research Director at Concept M Asia Pacific Gen Z’s development and education greatly impacts the way …
Category: MRMW
Twitter Marketing Strategy 2021: Business Impact of Public Conversation
Influence of Public conversation on Twitter Ads and Social Media Campaigns A common question businesses ask is how to convert a social media campaign like …
Insights, Market Research and UX Research Events 2022
This past year was yet another year filled with uncertainty, and many aspects of life and work was virtual, either on a computer or phone …
The new normal or just a phase: Discussing key changes and innovations in research
The recently concluded MRMW North America event featured a panel discussion discussing the new normal, post Covid-19. Key discussion points were work from home, the …
Creating peak moments and positive brand memories at Microsoft
If any brand could pick a guaranteed human relationship with each consumer, there’s a huge chance they’ll want to be ‘the best friend’. Best friends …
Google: 5 Ways AI and Machine Learning Could Impact Data Collection
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have …
Building customer centric experiences using agile research mechanisms at Amazon
Building customer centric experiences using agile research mechanisms Pallavi Agarval, User Researcher at Amazon shares her experience in building customer centric experiences through an agile …
Mastering simplicity in an overly complex world – Pure Leaf’s ‘No is beautiful’ campaign
The case study “Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was …
The Power of Foresight – Facebook’s 2021 Topics & Trends Report
Every year, Facebook surveys thousands of Facebook and Instagram conversation topics from around the world to understand what is on the cusp of going mainstream …
MRMW 2021 – Notes on Day 3
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the …