Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) …
Leading the Technology Revolution in Market Research and Qualitative Techniques
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) …
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems …
A recent study indicated that 74% of organizations employ some form of an online community to collect actionable feedback from their target audience. Over …
Market research is constantly under pressure with businesses requiring faster, secure processes and valid results at the push of a button. As a consequence, market …
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most …
“I am not saying automation is bad. I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights …
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. …
Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative …
MRMW North America 2019 is just a few weeks away and we’re super excited for it especially after a successful MRMW event in Singapore. With the …
Recently, Padmanabhan Ramaswamy Cofounder & CEO of InsightzClub joined Asia Tech Podcast host Neville McKenzie in the ATP studio to share his journey of setting …