Implicit mobile research can minimize response bias in Asian markets
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses …
Category: MRMW
Eye Tracking for the “Bricks-and-Clicks” Model
In recent years, e-commerce has experienced a rapid surge in popularity due to the unparalleled convenience it brings shoppers as well as the ease and …
Winners of 2017 MRMW Market Research Awards Announced
Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry …
Breaking Blue and Canon: hints and tips on how to use insight for public relations
At MRMW North America this month, Paul Albano from Canon and Martin Wootton from Breaking Blue will tell the story of how a market research …
What happens when a mobile phone reliant 23 year old goes back to 1997?
This short ethnographic film follows a day in the life of Daisy, 23, as she tries to complete a series of tasks without the use …
Merlien Institute has announced the nominees of its 3rd annual MRMW Awards
Merlien Institute today has announced the nominees of its 3rd annual MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the …
5 interesting facts about mobile phones
Mobile phones are so powerful they could send a rocket into space, well sort of. This is just one of the five interesting facts included …
Merlien Institute to Host 3rd Annual MRMW Awards during MRMW North America 2017
Merlien Institute today announced that submissions are open for the 3rd MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the …
Meeting the Needs of Clients at MRMW North America 2017
We often get approached by end-clients who are looking for specific research solutions and are asking for our recommendations on suitable suppliers. MRMW has always …
MRMW North America 2017: Call for Papers – April 25-26 Chicago
MRMW North America 2017 will take place on April 25-26 in Chicago. The Call for Papers is now open! Never standing still, MRMW will surprise …