Google: 5 Ways AI and Machine Learning Could Impact Data Collection
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have …
Category: MRMW
Building customer centric experiences using agile research mechanisms at Amazon
Building customer centric experiences using agile research mechanisms Pallavi Agarval, User Researcher at Amazon shares her experience in building customer centric experiences through an agile …
Mastering simplicity in an overly complex world – Pure Leaf’s ‘No is beautiful’ campaign
The case study “Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was …
The Power of Foresight – Facebook’s 2021 Topics & Trends Report
Every year, Facebook surveys thousands of Facebook and Instagram conversation topics from around the world to understand what is on the cusp of going mainstream …
MRMW 2021 – Notes on Day 3
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the …
A (post) Covid World – Day 2 of MRMW 2021
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two …
MRMW 2021: A Short Review of Day 1
An exciting first day of MRMW 2021 concluded with (wonderful) networking – those who attended will understand the pun. Looking back at the day, here are some …
The State of AI in Market Research: 2021
97% of market researchers say they will likely adopt new virtual techniques in the long-term that will enable them to conduct virtual research, according to …
THE PROMISE OF IMPLICIT RESEARCH
Making Invisible Worlds Visible. Before we talk about the future of market research and the power of the implicit brain we have to talk about …
Chinese Gen Z in the Age of Post- Globalisation
The world of Gen Z is quite fascinating, and many people would like to get a glimpse into this world to better understand their characteristics …