Pre Conference Interview with Martyn U’ren of Twitter
Martyn U’ren of Twitter is speaking about the “Social listening data – providing a new source for qualitative research“ during the upcoming QUAL360 APAC conference …
Category: QUAL360
Digital Consumer Intelligence: Bridge the digital divide between brands and consumers
Consumers today are in a fantastic position. We can buy from any company in the world and the choice is endless. We can also connect …
2020 Global Market Research Conferences
Are you looking for a comprehensive list of market research events? Below is the compiled a global list of market research related conferences planned in …
Revitalised, dying, never been better? Discussing the state of Qual
As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news …
QUAL360 North America 2019: Post Conference Highlights
Clear blue skies welcomed the gathering of around one hundred quallies at the Gallup headquarters for what has now become an annual tradition, the QUAL360 …
A Fine Line Between Success And Failure – Getting Influencer Marketing Right
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference …
Rediscovering (not only your) Humour for Market Research and Brand Messaging
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – …
Qual’s future lies in helping brands to understand people on a true human level
Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our speakers about their …
Fueling innovation with deprivation-based research in modern qual
Although not a new concept, deprivation-based research hasn’t received much attention in qualitative MR. So when Conifer’s Sasha McCune proposed a talk on this for …
Instilling creativity and improvisation into qual research for (even) better results
QUAL360 North America 2019 will take place on 20th – 21st March in Washington D.C. An exclusive mix of speakers from international clients and leading …