Leading the Technology Revolution in Market Research and Qualitative Techniques
Qualitative research measures the “how much” is left to quantitative research. The driving forces behind both qualitative and quantitative research are business demands and capabilities …
Have you ever had a bad tasting room experience at a winery? Good news! With customer experience measurement becoming more and more ingrained in the …
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
Merlien Institute is thrilled to announce that the Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series is now open! The conferences will be …
Below is the compiled a global list of market research related conferences planned in 2019. If you would like to add an event to our …
A snow storm, a march for life and airport closures kept Washington in the news in the month of March. Despite the disruptions, over a …
Over the Shoulder has been helping put smartphone-based qualitative into the toolkit of qual researchers and insight seekers for almost nine years now. We’re often asked …
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an …
Last week the Qual360 Conference was in Berlin for its annual European event. Running over 2 days, and now in its 8th year, this dedicated …
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. …
