12 crucial tips to designing smartphone qualitative that gets great insight
Over the Shoulder has been helping put smartphone-based qualitative into the toolkit of qual researchers and insight seekers for almost nine years now. We’re often asked …
Category: QUAL360
How Millennials and Gen-Z are transforming Qualitative Research
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an …
QUAL360 Europe 2018 – Innovative Approaches to the Question: “Why?”
Last week the Qual360 Conference was in Berlin for its annual European event. Running over 2 days, and now in its 8th year, this dedicated …
Insights Visualization: The Power of Infographics in Research
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. …
QUAL360 Europe 2018: Scott Weiss of Babble Exploring The Ecology of UX
Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be …
What’s exciting about QUAL360 Europe 2018?
QUAL360 Europe 2018 is the gold standard event for the qualitative research community which will be held on February 7-8 in Berlin, Germany. QUAL360 has always …
Pre-conference interview with Barbara Schandl of Mondelez International
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …
Researchers are using Virtual Reality to Capture Consumer Research Data
When it comes to new product development and product innovation, Virtual Reality(VR) technology offers limitless opportunities. At the recent 2017 QUAL360 Europe conference, Sabine Thermann …
QUAL360 Conference Series 2018 – Registrations are Open!
Qualitative360 (QUAL360) Conference Series 2018 — Berlin, Washington D.C., Singapore After the great success of QUAL360 events in 2017, we’re are excited to announce our …
Building Relationships in a Digital World
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader …