Qualitative360 North America Review – Part 2: A Digital Future
“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not …
Category: QUAL360
2017 Qual360 North America – Post Conference Notes
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …
From the First Ever Market Researcher to Virtual Moderators – a Short History (and Future) of Qual – Part 1
Merlien Institute’s 4th Qualitative360 North America conference brought together over 115 qualitative researchers at the Gallup Headquarters in Washington D.C. Here are some of my …
When Empathy is Hard – Finding the Best Way to Connect with Consumers
We talk about empathy – a lot. It’s a core principle that underpins everything we do at Seek. We believe it’s the best way to …
Are market research bots taking over?
Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented …
Qual360 Europe 2017 – Post Conference Notes
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record …
Across time (zones) and space: qualitative research in a Brussels “war room”, Chinese living rooms, and Kenya’s youth scene
If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It …
You can’t always know what you want (but quallies do)
Last week was special in many ways, first, Amsterdam showed itself unusually sunny for February and second, we hosted the largest Qualitative360 Europe conference yet. …
Structured Chaos: Video as Mass Qualitative Data
We all know video is great. It illuminates, it inspires, it makes insight tangible, and it brings the ‘voice of the customer to the boardroom’. …
Why join Qualitative360 in Washington D.C.
We can tell you that we love Qual360 all day long. But wouldn’t it be better to hear from some of the speakers who invest …