Bridging the gaps with small data, big data and thick data in qualitative research
There is an ongoing debate about the big-small-thick data. However, the question to ask is, “Does the size of your data set really matter”? Or …
Category: QUAL360
Ease, speed and cost – The key pain points driving the future of Qualitative Research
Qualitative research measures the “how much” is left to quantitative research. The driving forces behind both qualitative and quantitative research are business demands and capabilities …
Finding the right tools with a little magic in a winery experience
Have you ever had a bad tasting room experience at a winery? Good news! With customer experience measurement becoming more and more ingrained in the …
Leverage Social Media for Qualitative Market Research
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
QUAL360 Conference Series 2019 – Call for Papers is Now Open!
Merlien Institute is thrilled to announce that the Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series is now open! The conferences will be …
2019 Global Market Research Conferences
Below is the compiled a global list of market research related conferences planned in 2019. If you would like to add an event to our …
A Review of Qualitative360 North America 2018 Conference
A snow storm, a march for life and airport closures kept Washington in the news in the month of March. Despite the disruptions, over a …
12 crucial tips to designing smartphone qualitative that gets great insight
Over the Shoulder has been helping put smartphone-based qualitative into the toolkit of qual researchers and insight seekers for almost nine years now. We’re often asked …
How Millennials and Gen-Z are transforming Qualitative Research
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an …
QUAL360 Europe 2018 – Innovative Approaches to the Question: “Why?”
Last week the Qual360 Conference was in Berlin for its annual European event. Running over 2 days, and now in its 8th year, this dedicated …