The Power of Foresight: How Consumer Behavior Can Help Advertisers Plan Their Campaigns
The changes caused by the pandemic over the past year have made it very challenging for marketers to know how to reach out to consumers. …
Category: Speaker Interviews
5 Bets on the Future of Research: Pre-conference Interview
In the run-up to MRMW 2021, we spoke with one of the key speakers, Mac Smith, Head of User Research, Core Search at Google about his challenging …
Pre-conference Interview: #flocks: Unpicking Communities on Twitter – Combining Data with Quant & Qual Research for Deep Insights
As part of our pre-conference interviews, we recently spoke with one of the speakers of MRMW EU 2020 Virtual, Jessica Percival, Research Analyst at Twitter. She …
Listen to Your Customers but Don’t Believe Them: Rational Mind Vs Subconscious
The MRMW EU 2020 Virtual event is happening next week on December 1-2 and as part of our pre-conference interviews, we recently spoke with Marcel Paquay, …
Pre-Conference Interview: Finding the Human in The Data Stack – How PepsiCo Leverages Data Science and Human Empathy to Unlock Rich Consumer Insight
The MRMW NA 2020 Virtual event is happening this week on the 30th September and 1st October and amongst our key speakers from leading global …
Pre-Conference Interview: Driving Strategy through Behavioral Insights
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …
Insighter’s Dilemma
Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation …
Pre-Conference Interview: Building a digital martech stack from scratch – winning strategies from a start-up
There has been a lot of buzz about the new approaches start-ups bring to consumer insights and how more tech savvy, agile companies build their …
The power of data and social media for valuable consumer insights
Social (media) data combined with passive data from users’ personal devices have become a valuable and frequently used source of information for market researchers. However, …
Revolutionising Market Research with Agile Insight Approach
Market research is constantly under pressure with businesses requiring faster, secure processes and valid results at the push of a button. As a consequence, market …