Building a foresight team and culture at Mars Wrigley
One of our most anticipated virtual events, the MRMW Virtual Summit 2022 will be gathering researchers across Europe and Asia Pacific on July 6-7. Speakers …
Category: Speaker Interviews
Effectively communicate with non-researchers through storytelling | Google
Global brands will be gathering at the MRMW North America 2022 conference on June 15-16 in Atlanta. Our speakers will share the latest trends and developments …
A journey in connecting changing customer perceptions with Microsoft
The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are …
The Power of Foresight: How Consumer Behavior Can Help Advertisers Plan Their Campaigns
The changes caused by the pandemic over the past year have made it very challenging for marketers to know how to reach out to consumers. …
5 Bets on the Future of Research: Pre-conference Interview
In the run-up to MRMW 2021, we spoke with one of the key speakers, Mac Smith, Head of User Research, Core Search at Google about his challenging …
Pre-conference Interview: #flocks: Unpicking Communities on Twitter – Combining Data with Quant & Qual Research for Deep Insights
As part of our pre-conference interviews, we recently spoke with one of the speakers of MRMW EU 2020 Virtual, Jessica Percival, Research Analyst at Twitter. She …
Listen to Your Customers but Don’t Believe Them: Rational Mind Vs Subconscious
The MRMW EU 2020 Virtual event is happening next week on December 1-2 and as part of our pre-conference interviews, we recently spoke with Marcel Paquay, …
Pre-Conference Interview: Finding the Human in The Data Stack – How PepsiCo Leverages Data Science and Human Empathy to Unlock Rich Consumer Insight
The MRMW NA 2020 Virtual event is happening this week on the 30th September and 1st October and amongst our key speakers from leading global …
Pre-Conference Interview: Driving Strategy through Behavioral Insights
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …
Insighter’s Dilemma
Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation …