Leading the Technology Revolution in Market Research and Qualitative Techniques
From Satisfaction to Excitement: Porsche’s New Standard for Customer Experience Customer satisfaction has long been a central KPI for brands. But at Porsche, satisfaction alone …
On Internal UX and Opportunities for UX Researchers in 2025 An interview with Novo Nordisk’s Leanne Waterton and Michelle Bergenholz Groth, who will present at …
Trauma-Sensitive UX Research: Insights from Dell’s Principal Researcher, Jia En ‘JE’ Koh In anticipation of the annual MRMW APAC conference, we had the pleasure of …
Harnessing Consumer Insights to Drive Healthcare Innovation: Expert Insights from Elizabeth Lee at MRMW APAC 2025 In anticipation of the annual MRMW APAC conference, we had …
How Coke’s Agile Research Frameworks Redefine Brand Resilience in Crisis – Rara Naval’s Insights Rara Naval has two decades of expertise in insights and strategy, …
Beyond Advertising: How Market Research Fuels Antifragile Brand Portfolios & Continuous Innovation in CPG The White Paper by MMR Building Antifragile Brand Portfolios through Continuous …
MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation This year, Berlin hosted the eagerly awaited MRMW EU …
Empowering Media Intelligence: Leveraging Meltwater for Real-time Insights and Strategic Impact The digital media landscape is rapidly evolving, and organizations today need more than just …
Market Research Insights with Philips: How to Embrace Data Bias for Better Decision-Making Interview with Sergii Sokoliuk, Marketing Insights & Analytics Lead, Philips who will …
Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success White Paper publication by Semrush Buyer personas are the cornerstone of a successful …
