The best of Qual360 2023 – Airbnb: Making qualitative findings actionable
In the lead up to our Qual360 2024 tour we are re-living the best of 2023. One of the highest rated presentations by our audience …
Tag: qualitative
Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment
We are fast approaching our Qual360 Europe 2021 conference on 20-21 October in Berlin, Germany. This week, we had the chance to speak to yet …
Turn your reporting into art! An Interview with Paul Hudson, FlexMR
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul’s …
Building Relationships in a Digital World
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader …
Research The Researchers – Trends in APAC Qualitative Research
Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and …
Managing successful B2B research on highly specialised products
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder …
Is qualitative research missing innovation?
To many, the term ‘qualitative research’ still conjures up images of groups of people sat around a table being watched by teams of researchers from …
2017 Qual360 North America – Post Conference Notes
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …
From the First Ever Market Researcher to Virtual Moderators – a Short History (and Future) of Qual – Part 1
Merlien Institute’s 4th Qualitative360 North America conference brought together over 115 qualitative researchers at the Gallup Headquarters in Washington D.C. Here are some of my …
Are market research bots taking over?
Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented …