Building Relationships in a Digital World
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader …
Tag: qualitative
Research The Researchers – Trends in APAC Qualitative Research
Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and …
Managing successful B2B research on highly specialised products
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder …
Is qualitative research missing innovation?
To many, the term ‘qualitative research’ still conjures up images of groups of people sat around a table being watched by teams of researchers from …
2017 Qual360 North America – Post Conference Notes
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …
From the First Ever Market Researcher to Virtual Moderators – a Short History (and Future) of Qual – Part 1
Merlien Institute’s 4th Qualitative360 North America conference brought together over 115 qualitative researchers at the Gallup Headquarters in Washington D.C. Here are some of my …
Are market research bots taking over?
Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented …
Qual360 Europe 2017 – Post Conference Notes
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record …
You can’t always know what you want (but quallies do)
Last week was special in many ways, first, Amsterdam showed itself unusually sunny for February and second, we hosted the largest Qualitative360 Europe conference yet. …
Structured Chaos: Video as Mass Qualitative Data
We all know video is great. It illuminates, it inspires, it makes insight tangible, and it brings the ‘voice of the customer to the boardroom’. …