by Trauma-Sensitive UX Research: Insights from Dell’s Principal Researcher, Jia En ‘JE’ Koh
In anticipation of the annual MRMW APAC conference, we had the pleasure of speaking with one of our esteemed speakers from the event agenda, Jia En ‘JE’ Koh.
MRMW: What motivates you to join the conference and what are your expectations?
Jia: I believe being trauma-sensitive is essential knowledge for anyone who facilitates, including researchers. That’s why I chose to share this topic, hoping it will benefit more people. Especially researchers, who hold space for others, whether we’re aware of it or not.
MRMW: Without giving too much away – what is the core message of your talk and what would you like delegates to remember?
Jia: Neuroscience shows that trauma memories are stored and retrieved differently from regular memories. This affects respondents’ ability, willingness, and comfort in articulating responses to sensitive questions.
By understanding how trauma works and learning actionable tips, researchers can become more aware of sensitivities, enhancing our thoughtfulness and skill in conducting research studies. Plus, our presence directly impacts the quality of responses we receive.
MRMW: How has this impacted your own work and your organisation?
Jia: In my decade’s worth of facilitation experience, now as a founder of Somasound, trauma training and becoming a somatic practitioner have deeply influenced how I facilitate and hold space.
I’m more attuned to the “data points” that help me read the room and proactively shift energy. And my facilitation toolbox is more multi-modal, including mediums that go beyond words, so the sharing comes from a deeper place beyond cognition alone.
MRMW: Last but not least, where do you find learning, inspiration and information? Can you share some of your favourite resources with us, be it Blogs, Podcasts, Books, Websites?
Jia: For trauma-informed research and facilitation, I follow Sarah Fathallah and Jax Wechsler on LinkedIn.
For understanding trauma, Polyvagal Theory provides a helpful framework, which Deb Dana presents in a way that’s easy to follow and highly applicable. I recommend these books of hers: ‘Anchored’ and ‘Polyvagal Exercises for Safety and Connection’.
Your last chance to secure your seat at Asia’s #1 Market Research Conference!
Catch Jia’s session on trauma-sensitive research design at MRMW APAC on April 9–10, 2025, in Singapore.
Now in its 17th year, this leading event brings together forward-thinking clients, innovative agencies and technology disrupters to discuss the latest trends and innovations driving the insights and market research industry forward.
This year’s conference features cutting-edge research techniques, from planning to implementation, plus expert panels, 1-2-1 meetings, and keynote presentations from industry leaders at Reckitt, HP, Coca-Cola, Unilever, IBM, Dell, Castlery, and more.
Don’t miss this chance to gain actionable insights and connect with world-class innovators!
Check ticket availability here.
