by Decoding Consumer Behavior: The Power of Insights AI in Modern Market Research
The past few years have seen major shifts in consumer preferences and expectations, driven by global events like the pandemic and subsequent economic downturns. Brands need to prioritize deciphering these changes swiftly and effectively in an ever-increasingly competitive market. This makes it imperative, rather than merely advantageous, for brands to understand their target audiences.
Why Market Research Matters Now More Than Ever
Consumer behavior isn’t static—it is ever-evolving which brings with it the need for the markets to evolve with consumers. According to a Salesforce report, a staggering 66% of customers expect companies to understand their unique needs, yet only 34% feel that companies truly treat them as individuals. This disconnect underscores the critical importance of deep, ongoing consumer research.
Introducing Decode: Revolutionizing Consumer Research
Decode– an integrated, cutting-edge platform powered by Insights AI, is built to meet this exact need. By capturing and analyzing customer expectations and preferences, Decode offers unparalleled insights into the “why” behind consumer actions, fostering empathy and understanding consumers like never before. Decode offers the following benefits that set it apart from the rest:
1. Stay Ahead of the Market
In today’s fast-paced world, agility is key. Decode enables brands to conduct different types of research seamlessly, while creating a centralized repository for all consumer studies. By understanding the emotional and behavioral nuances, brands can stay ahead of the competition and tailor their offerings with precision.
2. Get Emotion Insights
As the father of advertising, David Ogilvy, famously said, “Consumers don’t think how they feel.” Decode’s Insights AI-powered platform deciphers these unspoken cues, providing real-time insights into consumer preferences. From facial expressions to eye tracking to
voice tonality, Decode helps brands connect with their audience on a deeper level, leading to more impactful marketing campaigns and product innovations.
3. Save You from the Trouble of Taking Notes
Forget cumbersome note-taking during interviews. Decode’s real-time transcription feature captures every moment, allowing researchers to focus on the conversation at hand. With the ability to highlight key insights and tag important moments, Decode streamlines the research process, saving both time and effort.
4. Helps Provide a Comfortable Environment to Researchers
Creating the right environment for respondents is crucial to extracting meaningful insights. With Decode, researchers can conduct research virtually from the comfort of their homes and devices. Interactive features like polls and chats enhance engagement, while automatic recording ensures no detail is overlooked.
5. Easily Share Insights with Your Team
Consumer research is a team effort, and Decode facilitates seamless collaboration. By organizing conversations into logical collections and summarizing insights in attractive layouts, Decode empowers teams to derive actionable insights and drive informed decision-making.
6. Made It Easy for Brands to Add Empathy to Consumer Research
In an era defined by empathy, understanding your audience is paramount. Decode goes beyond surface-level data, delving deep into consumer emotions to uncover hidden insights. By embracing empathy, brands can build stronger connections with their audience and deliver experiences that resonate on a profound level.
Whether you’re a seasoned brand conducting regular research or a budding entrepreneur trying to understand the market, consumer research is a necessity and is not reserved for industry giants alone. To stay ahead of the curve and be up-to-date with consumers, brands should be up-to-date with consumer research processes as well.
Curious to get an updated approach to consumer research? Explore our whitepaper, “The Top Six Benefits of Using Decode for Consumer Research.” Join us during our session to learn more about Entropik and how we are bringing about deeper consumer understanding.
