How Maersk Turns Customer Insights into Business Strategy in APAC

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As the leading conference for market research innovation and strategic insight in the Asia-Pacific region, MRMW APAC brings together senior client-side leaders shaping the future of insights. The program is designed to equip researchers and insight professionals with the frameworks and techniques needed to drive business impact in an increasingly complex environment.

This year, we are pleased to feature Mohit Kapila, Regional Head of Customer Insights, APAC at A.P. Moller – Maersk, who will share how insights-driven leadership is transforming customer intelligence into a strategic advantage across the logistics industry.

MRMW: What motivates you to join the MRMW APAC 2026, and what is the core message of your talk?

**Mohit Kapila, Regional Head of Customer Insights, APAC, A.P. Moller – Maersk**

Mohit: I am joining MRMW APAC 2026 to exchange ideas on how insights can shape strategic decisions in a rapidly evolving industry landscape. My talk, “Insights-Driven Leadership: Shaping the Future of Logistics”, focuses on turning customer intelligence into actionable strategies that drive resilience, innovation, and growth.

MRMW: How has this impacted your own work and your organisation?

Mohit: Embedding insights into leadership decisions has elevated our ability to anticipate customer needs, design integrated solutions, and strengthen trust. It has shifted my organization from reactive problem-solving to proactive value creation across APAC.

MRMW: How has Market Research and Insight as a practice evolved in the last couple of years, and how would you like to see it evolve in the next few?

Mohit: We have moved from static reporting to dynamic, real-time intelligence powered by platforms, digital tools and predictive analytics.

In the next few years, I would like to see deeper integration with commercial strategy, stronger storytelling, and ethical AI frameworks to ensure insights drive growth and trust.

MRMW: Given this evolution, what are two expected and two less obvious skills market researchers should possess, and why?

Mohit:

Expected:

Synthetic Data Generation
Storytelling – to translate insights into compelling narratives for decision-makers.

Less obvious:

Business acumen – to connect insights with P&L impact and strategic priorities.
Stakeholder management – to influence adoption of insights across cross-functional teams.

MRMW: Apart from work, what can delegates at the event talk to you about? Do you have any particular personal interests, hobbies or extracurricular activities and engagements?

Mohit: I am always happy to talk about Fitness, as I am an ACE-certified personal trainer. I also enjoy conversations on customer experience, marketing & mentoring in the insights space.

MRMW: Last but not least, we are publishing “reading/listening guides” on our blog, can you share your favourite recommendations for inspiration, learning and leadership

Mohit:

In your ears – Podcast: Huberman Lab Podcast

Must read – Book/Blog: Homo Sapiens, Homo Deus, Fooled by Randomness, Blink, Outliers, Books on Stoicism.

Continue the Conversation with Maersk at MRMW APAC 26!

MRMW APAC is the leading conference for market research excellence and innovation, featuring industry leaders who share practical methods, actionable insights, and forward-thinking strategies.

Join us on April 14–15, 2026, in Singapore, and gain firsthand knowledge on customer experience strategies and research-driven decision-making.

The 2026 edition will deliver cutting-edge techniques and real-world case studies from leading brands. This year, market research experts are joining us from OCBC, De’Longhi Group, PepsiCo, Diageo, IBM, and more.

Secure your spot today before seats sell out!