Claimed vs. Actual Consumer Behaviour
“I always brush my teeth for 2 minutes” A lie. “I never buy my children junk food” Also a lie. “I will definitely buy this …
Category: MRMW
Succeeding at E-Commerce By Being Shopper-Centric
The explosive growth of online shopping has revolutionized the world of retailing. However, while e-commerce has thrived in many areas (travel, technology, apparel, books, etc.), online …
MRMW Europe Delivered on Innovation, Insight and Inspiration – Take a Look!
Advancements in market research have transformed the industry over the past couple of decades. The recent MRMW conference, held in Berlin, offered a welcome opportunity …
MRMW Conference Series 2018 – Call for Papers is Open!
Every year MRMW helps thousands of research professionals across the world to find inspiration and practical help from corporate market research experts. The global MRMW …
MRMW Europe 2017 Pre-conference interviews – Automation, Crowdsourcing, Mobile MR
In the run-up to MRMW Europe 2017, our speakers share their views on the future of market research and talk about their favourite parts of …
Implicit mobile research can minimize response bias in Asian markets
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses …
Eye Tracking for the “Bricks-and-Clicks” Model
In recent years, e-commerce has experienced a rapid surge in popularity due to the unparalleled convenience it brings shoppers as well as the ease and …
Winners of 2017 MRMW Market Research Awards Announced
Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry …
Breaking Blue and Canon: hints and tips on how to use insight for public relations
At MRMW North America this month, Paul Albano from Canon and Martin Wootton from Breaking Blue will tell the story of how a market research …
What happens when a mobile phone reliant 23 year old goes back to 1997?
This short ethnographic film follows a day in the life of Daisy, 23, as she tries to complete a series of tasks without the use …