Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 EU
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had the pleasure …
Category: QUAL360
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence?
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence? As AI and machine learning reshape qualitative research, the real question isn’t just …
The Rise of Conversational AI in Market Research
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina In the lead-up …
Unlocking How Mercedes-Benz Leverages AI in Qualitative Research
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
Scaling Qualitative Research: Coca-Cola’s Insights on AI-Driven Innovation
Scaling Qualitative Research: Coke’s Insights on AI-Driven Innovation Interview with QUAL360 APAC speaker- Rara Naval, Human Insights Director, The Coca-Cola Company (ASEAN and South …
Pre Conference Interview with Martyn U’ren of Twitter
Martyn U’ren of Twitter is speaking about the “Social listening data – providing a new source for qualitative research“ during the upcoming QUAL360 APAC conference …
Digital Consumer Intelligence: Bridge the digital divide between brands and consumers
Consumers today are in a fantastic position. We can buy from any company in the world and the choice is endless. We can also connect …
Bridging the gaps with small data, big data and thick data in qualitative research
There is an ongoing debate about the big-small-thick data. However, the question to ask is, “Does the size of your data set really matter”? Or …
Leverage Social Media for Qualitative Market Research
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …