AI Skills vs. Human Skills: The Impact Of AI On New Skill Requirements And Developments In Market Research
AI Skills VS Human Skills: The Impact of AI on new skill requirements and developments in Market Research Over the last few weeks, we held …
Category: research innovation
Foresight, Strategic Intelligence and Chess – In Conversation With Lufthansa’s Ivan Terekhov
Foresight, Strategic Intelligence and Chess – A Conversation with Ivan Terekhov, Director for Research and Intelligence at Lufthansa Innovation Hub Ivan Terekhov is leading the …
Beyond Satisfaction: Enhancing customer feedback with innovative metrics at Porsche
Learn from Porsche how to deep dive into customer satisfaction metrics in the new era of market research MRMW: Without giving too much away – …
Insights, trends and the state of market research today
Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …
Understanding consumer insights on social media with Linkfluence
How to Find Consumer Insights on Social Media We live in an age where information is vital. Consumers have so much choice, and so much …
Actionable consumer insights to drive powerful decision making with Philips
Our in-person Qual360 Europe 2022 conference is back on April 5-6 in Berlin. As all our speakers are preparing their upcoming presentations, we are picking their brains on the …
Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …
The New Normal – Close from a distance
Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara …
Moving from pen & paper to EEG: Transforming qualitative research at Mars
Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …
Facilitating engaging research conversations at scale with AI
RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet …