The influence of Generative AI on the insights industry
“With great power comes great responsibility.” The marvel sentiment stands right for the implications of Generative Ai. This technological transformation has embarked on an era …
Category: White Papers
Online Product Testing: A Market Research Revolution
Evolving market research with online testing Navigating market research in the post-pandemic era can pose challenges. Whilst we have largely returned to our pre-pandemic MO, …
The power of mental availability in brand tracking
Brand Health Tracking based on Mental Availability By Louise Leitsch In today’s fiercely competitive market, building a strong brand presence is crucial for businesses seeking …
What Knowledge Management 3.0 Means for Insights Teams
What Knowledge Management 3.0 Means for Insights Teams Imagine it’s the year 2003. Touch screens and 3G mobile/internet services have been launched. People have been …
Mixed-Methodology: Attest’s Data Quality Revolution
At Attest we talk a lot about the mixed-recruitment and mixed-reward methodology we apply to our research sample. It’s because we’re proud of it. We …
Insights to Innovation: How Fastuna Develops Concepts using Consumer Feedback
At Fastuna we have been helping our clients to simplify decision-making and to integrate best practice approaches into their workflows for many years now. We …
What is MaxDiff and What are its Benefits?
What is MaxDiff and What are its Benefits? MaxDiff and What are its Benefits: MaxDiff, which is short for Maximum Difference Scaling, is a technique …
Navigating Effective Data Management in a Dynamic Environment
Data management in a dynamic environment By Redslim In today’s business landscape, Data management in a dynamic environment is undergoing a massive transformation, a transformation …
Agile market research to shape what’s next
At Momentive, we blend technology with expertise to deliver insights at radical speed AI-Powered Insights Our human-centric AI engine automatically surfaces meaningful insights in minutes. …
Inflation is here to stay: how to stay ahead of your competitors
Here’s how you can stay ahead of your competitors If you’ve been increasing your product prices lately, you’re not alone. Inflation has dramatically impacted brands …