by Harnessing Consumer Insights to Drive Healthcare Innovation: Expert Insights from Elizabeth Lee at MRMW APAC 2025
In anticipation of the annual MRMW APAC conference, we had the pleasure of speaking with one of our esteemed speakers from the event agenda, Elizabeth Lee.
Elizabeth Lee is a seasoned insights and innovation leader with a career spanning FMCG, Finance, and Healthcare. Having held leadership roles at Procter & Gamble, Mondelez, Visa, and Nielsen, she brings a cross-industry perspective on consumer behaviour, data-driven decision-making, and business growth. At IHH Healthcare, she applies her expertise to drive patient-centric innovation and transformation. Passionate about leadership and coaching, Elizabeth is also an ICF PCC-certified coach, helping individuals and teams to navigate change, unlock potential, and drive impact in dynamic environments.
MRMW: What motivates you to join the conference and what are your expectations?
Elizabeth: MRMW APAC 2025 presents a unique opportunity to bridge the gap between healthcare and FMCG, two industries that are deeply consumer-centric. While healthcare has traditionally been provider-led, it is now adopting more insights-driven strategies—something FMCG has long mastered. I look forward to sharing how consumer insights are shaping healthcare while learning from FMCG leaders on how to refine patient engagement, digital experiences, and behavioral analytics to improve healthcare delivery
MRMW: Without giving too much away – what is the core message of your talk and what would you like delegates to remember?
Elizabeth: My presentation, “From Insights to Impact: Leveraging Consumer Insights to Drive Innovation in Healthcare” underscores that at its core, healthcare is about serving people—much like FMCG. By harnessing consumer insights, we can drive innovations that improve patient outcomes and satisfaction. I would like delegates to walk away seeing the shared opportunities across industries – that insights-driven decision-making isn’t just a best practice for FMCG but a critical enabler of innovation in every consumer-facing industry, including healthcare.
MRMW: How has this impacted your own work and your organisation?
Elizabeth: At IHH Healthcare, consumer insights has been pivotal in shaping our strategic priorities. By understanding patient needs and expectations, we have enhanced areas such as remote care, personalized healthcare services and digital engagement, ensuring our offerings remain accessible and aligned with evolving patient demands. Beyond internal decision-making, insights also shape our partnerships, investments and innovations – whether in digital health, AI-driven diagnostics or new care delivery models. As healthcare becomes more consumer-driven, these insights ensure we are anticipating needs rather than reacting to them.
MRMW: What are the MR / CMI trends that have dominated 2024 and what will 2025 bring?
Elizabeth: In 2024, consumer insights and market research played a critical role across industries, particularly in:
- Digital-first consumer engagement – More brands (and healthcare providers) invested in AI-driven personalization, real-time consumer feedback loops, and digital experience optimization.
- Ethical data use and transparency – With rising concerns over privacy and AI bias, businesses focused on building trust and transparency in how consumer data is used.
- Sustainability and conscious consumerism – Growing consumer demand pushed companies toward eco-friendly operations, ethical supply chains, and sustainable business models.
Looking ahead to 2025, these trends will likely evolve into:
- Integrated Consumer Journeys – Seamless, omni-channel experiences will become the norm across industries, including healthcare, where digital and in-person care must feel connected.
- Deeper AI integration – AI-driven predictive analytics, chatbot-driven insights, and automation will further refine how businesses anticipate and respond to consumer needs.
- Behavioral Science & Market Research Convergence – The rise of neuroscience, biometrics, and emotional analytics in consumer insights will allow businesses (including healthcare) to go beyond what consumers say to what they actually feel and do.
Many of these trends have direct implications for healthcare, as we build a more responsive, consumer-driven system.
MRMW: Last but not least, where do you find learning, inspiration and information? Can you share some of your favourite resources with us, be it Blogs, Podcasts, Books, Websites?
Elizabeth: I stay inspired through a mix of industry thought leaders, reports, and cross-industry innovation trends. A few go-to resources include:
- McKinsey “Health Insights” – for trends in digital health, AI & patient-centred innovation
- Harvard Business Review (HBR) – for consumer insights, strategic frameworks & innovation perspectives
- Podcasts: HBR Ideacast (business strategy and insights) and Digital Health Today (healthcare transformation)
- Books: “The Patient Will See You Now” by Eric Topol, “Competing in the Age of AI” by Marco Iansiti & Karim R. Lakhani
I also look for inspiration across industries, particularly FMCG, technology and finance as healthcare increasingly adopts best practices from these sectors in areas like consumer engagement, digital transformation and data-driven decision-making.
Your last chance to secure your seat at Asia’s #1 Market Research Conference!
Catch on Elizabeth Lee’s session on leveraging consumer insights to drive innovation in healthcare – at MRMW APAC on April 9–10, 2025, in Singapore.
This year’s conference features cutting-edge research techniques, from planning to implementation, plus expert panels, 1-2-1 meetings, and keynote presentations from industry leaders at Reckitt, HP, Coca-Cola, Unilever, IBM, Dell, Castlery, and more.
Don’t miss this chance to gain actionable insights and connect with world-class innovators!
Check ticket availability here.
