Qual360 Europe 2020 Conference Summaries and Reviews

The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot of debate throughout the presentations – and also post event with – several participants writing about their experiences.

Here is an initial list of blogs and articles for those who missed the event or want to refresh their memories. (Note to delegates: presentations, photos and videos will be made available shortly).

“An age of qualitative reinvention” – Day 1 Summary by Paul Hudson, FlexMR: https://blog.flexmr.net/qual360-eu-reinvention

“Connecting words through a shared vision” – Day 2 Summary by Paul Hudson, FlexMR: https://blog.flexmr.net/qual360-eu-connection

“Notes from the Qual frontline” by Brian Carruthers, WARC: https://www.warc.com/newsandopinion/opinion/notes-from-the-qual-frontline/3421

and in German:

Edward Appleton from Happy Thinking People (for Marktforschung.de): https://www.marktforschung.de/aktuelles/marktforschung/wie-war-denn-die-qual360/

Sabine Hedewig-Mohr, Planung&Analyse: https://www.horizont.net/planung-analyse/nachrichten/qual-360-forscher-bekommen-unterstuetzung-von-maschinen-180978

If you have written about Qual360 Europe and would like to be listed here please contact Neha Verma.

More Qual360 events are coming up shortly. Our North America edition will take place on March 24&25 in beautiful spring-time Washington D.C. Join speakers from Pepsi, l’Oreal, Upwork, United, Revolt, Bank of America, Beiersdorf, Quilt, Gallup, FlexMR and many more.

Author

Jens Cornelissen

Jens Cornelissen has been writing for over two decades – initially for general newspapers in his home country Germany. After receiving an MA degree in Communications, he joined a new media start-up in Amsterdam as consultant on new media technologies and country editor for two daily newsletters. In his current day job, Jens runs the global conference division for Merlien’s dedicated marketing research events. Jens is a trained journalist with a BA in Journalism from Westminster University in London and has authored several media industry reports and articles on mobile and media technology.
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