Leading the Technology Revolution in Market Research and Qualitative Techniques
Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success White Paper publication by Semrush Buyer personas are the cornerstone of a successful …
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
MRMW EU Speaker Interview: Exploring Integrated Insights and Innovation with Nestlé We had the pleasure of speaking with Ritanbara Mundrey, Global Head of Innovation & …
Scaling Qualitative Research: Coke’s Insights on AI-Driven Innovation Interview with QUAL360 APAC speaker- Rara Naval, Human Insights Director, The Coca-Cola Company (ASEAN and South …
How Will Artificial Intelligence Shape the Future of Marketing and Business Operations? Market Logic’s Insights for MRMW EU 2024 In the ever-evolving landscape of marketing …
Merlien Market Research Conferences 2025 and UX Events 2025 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2025 …
Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum Interview with MRMW EU Speaker- Gaspar Bronstein, Director of Research & Insights, …
MRMW NA 2024: Interview with the opening speaker- Jennifer Brace from Ford Motor Company MRMW: It is wonderful to have you on board as our …
Harnessing Market Research Trends and Predictive Analytics for Future-Ready Insights Interview with MRMW EU Speaker- Yasmin Dufournet, Consumer Insights Director, Salomon MRMW: We are happy …
Behind the Scenes at MRMW Europe 2024: Insights and Strategies from IKEA. Interview with Joel Renkema and Sofia Bergström who will present at the upcoming …
