How Behavioral Validation Lets Brands De-Risk Innovation
How Behavioral Validation Lets Brands De-Risk Innovation A White Paper by Prelaunch Editor’s note: In the lead-up to MRMW EU 2025, we are showcasing thought …
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AI / Latest / MRMW / Speaker Interviews
CRM Transformation in the Middle East: Estée Lauder on Consumer Insights in MENA
CRM Transformation in the Middle East: Estée Lauder on Consumer Insights in MENA Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we …
AI / CX / MRMW / White Papers
Unlocking Open-Ended Feedback: A Practical Guide for CX Pros
Unlocking Open-Ended Feedback: A Practical Guide for CX Pros Editor’s note: In the lead-up to MRMW EU 2025, we are spotlighting thought leadership from our …
Proving Marketing’s Value: How Google Measures Marketing Impact
Proving Marketing’s Value: How Google Measures Marketing Impact MRMW EU interview with Michał Protasiuk, Senior Research and Insights Manager, Market Insights, EMEA, Google MRMW: What …
Featured / Latest / MRMW / Speaker Interviews
Evolving the Insights Team: The Future of Strategic Consumer Insights
Evolving the Insights Team: The Future of Strategic Consumer Insights MRMW EU interview with Natasa Jovanovic, Head of Strategy & Insights, Scandinavian Tobacco Group MRMW: …
Mapping the Buyer’s Mind: Crafting Data-Driven Personas for AI-Powered Marketing Success
Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success White Paper publication by Semrush Buyer personas are the cornerstone of a successful …
Unlocking How Mercedes-Benz Leverages AI in Qualitative Research
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
MRMW EU Speaker Interview: : Exploring Integrated Insights and Innovation with Nestle
MRMW EU Speaker Interview: Exploring Integrated Insights and Innovation with Nestlé We had the pleasure of speaking with Ritanbara Mundrey, Global Head of Innovation & …
Scaling Qualitative Research: Coca-Cola’s Insights on AI-Driven Innovation
Scaling Qualitative Research: Coke’s Insights on AI-Driven Innovation Interview with QUAL360 APAC speaker- Rara Naval, Human Insights Director, The Coca-Cola Company (ASEAN and South …
How Will Artificial Intelligence Shape the Future of Marketing and Business Operations?
How Will Artificial Intelligence Shape the Future of Marketing and Business Operations? Market Logic’s Insights for MRMW EU 2024 In the ever-evolving landscape of marketing …