Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems …
Tag: MRMW North America 2019
Combining Passive Data With Primary Research To Win Against Your Competition
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most …
MRMW North America 2019: Pre-Conference Podcast Series (Part 1)
MRMW North America 2019 is just a few weeks away and we’re super excited for it especially after a successful MRMW event in Singapore. With the …