How TikTok Users are Projecting their Realities, with Joy
When you first open the app, TikTok is madness. What greets you is an unfiltered stream of videos that the system decides people like you, …
Tag: Qualitative Research Conference 2019
Understanding Consumer Behavior through Cultural Research
Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on …
Pre Conference Interview with Martyn U’ren of Twitter
Martyn U’ren of Twitter is speaking about the “Social listening data – providing a new source for qualitative research“ during the upcoming QUAL360 APAC conference …
Ease, speed and cost – The key pain points driving the future of Qualitative Research
Qualitative research measures the “how much” is left to quantitative research. The driving forces behind both qualitative and quantitative research are business demands and capabilities …
Finding the right tools with a little magic in a winery experience
Have you ever had a bad tasting room experience at a winery? Good news! With customer experience measurement becoming more and more ingrained in the …