A different perspective on Chinese Gen Z: Finding a balance
A perspective on Chinese Gen Z by Sami Wong, Research Director at Concept M Asia Pacific Gen Z’s development and education greatly impacts the way …
Category: Consumer Insight
Mastering simplicity in an overly complex world – Pure Leaf’s ‘No is beautiful’ campaign
The case study “Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was …
The Power of Foresight – Facebook’s 2021 Topics & Trends Report
Every year, Facebook surveys thousands of Facebook and Instagram conversation topics from around the world to understand what is on the cusp of going mainstream …
Merlien COVID-19 Report 2020 – The Impact of the Corona Pandemic on Consumer Insight Strategies
Background The COVID-19 outbreak that began in December 2019 has affected millions of lives and has taken a toll on economies worldwide. Amidst the global …
Insighter’s Dilemma
Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation …
Grow grass – understanding Chinese influencers!
The role of Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) in the world of Chinese consumers China has already entered a new consumption …