How to Advance Your Organization’s Voice of the Customer Strategy
Read this guide to learn how organizations can build and mature the voice of the customer (VoC) programs at any stage to improve business performance …
Category: MRMW
Scaling Product Research in 2022 with Real-Time Solutions
Product and strategy managers have always conducted market research to gain insight into their competition. Traditionally, market research has been conducted using predominantly manual methodologies …
Analysing Unstructured Data from Market Research with NLP: Adidas
The number of Internet users has grown exponentially in the past two decades. Simultaneously, more social media interactions meant more unstructured data available. Aside from …
Market Research Conferences in 2021: Taking Stock
Looking back at the 2021 year of conferences Edward Appleton (Chief Marketing Officer, Happy Thinking People) and Jens Cornelissen, (Managing Director for Merlien’s Global Events) …
A different perspective on Chinese Gen Z: Finding a balance
A perspective on Chinese Gen Z by Sami Wong, Research Director at Concept M Asia Pacific Gen Z’s development and education greatly impacts the way …
Twitter Marketing Strategy 2021: Business Impact of Public Conversation
Influence of Public conversation on Twitter Ads and Social Media Campaigns A common question businesses ask is how to convert a social media campaign like …
Insights, Market Research and UX Research Events 2022
This past year was yet another year filled with uncertainty, and many aspects of life and work was virtual, either on a computer or phone …
The new normal or just a phase: Discussing key changes and innovations in research
The recently concluded MRMW North America event featured a panel discussion discussing the new normal, post Covid-19. Key discussion points were work from home, the …
Creating peak moments and positive brand memories at Microsoft
If any brand could pick a guaranteed human relationship with each consumer, there’s a huge chance they’ll want to be ‘the best friend’. Best friends …
Google: 5 Ways AI and Machine Learning Could Impact Data Collection
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have …