A (post) Covid World – Day 2 of MRMW 2021
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two …
Category: MRMW
MRMW 2021: A Short Review of Day 1
An exciting first day of MRMW 2021 concluded with (wonderful) networking – those who attended will understand the pun. Looking back at the day, here are some …
The State of AI in Market Research: 2021
97% of market researchers say they will likely adopt new virtual techniques in the long-term that will enable them to conduct virtual research, according to …
THE PROMISE OF IMPLICIT RESEARCH
Making Invisible Worlds Visible. Before we talk about the future of market research and the power of the implicit brain we have to talk about …
Chinese Gen Z in the Age of Post- Globalisation
The world of Gen Z is quite fascinating, and many people would like to get a glimpse into this world to better understand their characteristics …
The New Worldwide Revolution: Innovation
As consumer needs are evolving at a record pace, CPG companies must be able to follow suit 2020 is year that will go down in …
The Power of Foresight: How Consumer Behavior Can Help Advertisers Plan Their Campaigns
The changes caused by the pandemic over the past year have made it very challenging for marketers to know how to reach out to consumers. …
The State of Chaos – an Opportunity in Disguise
Feedback from our Qual360 Europe event last week showed that many participants were surprised by the positive energy and creative stimulus that has gripped the …
Bringing the Outside In: Weleda Case
What makes successful companies with 100 years of history adjust their business model and become more consumer-centric? Today, more and more companies realize the need …
A New Era of Business or Just a Different Value Proposition?
With the year turning into 2021, our hopes and desires are all renewed (at least for most of us). New perspectives are on the table, …