The power of data and social media for valuable consumer insights
Social (media) data combined with passive data from users’ personal devices have become a valuable and frequently used source of information for market researchers. However, …
Category: MRMW
Mapping Digital Consumer Trends and Making Sense of Digital Consumer Behaviour
The global economy is more significantly affected, directly and indirectly, by the actions and decisions of one particular consumer demographic. They are consumers who fall …
Will UX research kill market research?
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead …
How Established Innovators Can Embed the DNA of Successful Disruptors
Innovation is a top priority for all established organizations, yet many companies struggle with the speed and quality of innovation and are challenged by successful …
Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) …
Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems …
Hacker’s Guide to Online Communities: 10 Steps for a Thriving Community
A recent study indicated that 74% of organizations employ some form of an online community to collect actionable feedback from their target audience. Over …
Revolutionising Market Research with Agile Insight Approach
Market research is constantly under pressure with businesses requiring faster, secure processes and valid results at the push of a button. As a consequence, market …
Combining Passive Data With Primary Research To Win Against Your Competition
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most …
MRMW APAC 2019 – Post Conference Highlights
“I am not saying automation is bad. I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights …