Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems …
Category: MRMW
Hacker’s Guide to Online Communities: 10 Steps for a Thriving Community
A recent study indicated that 74% of organizations employ some form of an online community to collect actionable feedback from their target audience. Over …
Revolutionising Market Research with Agile Insight Approach
Market research is constantly under pressure with businesses requiring faster, secure processes and valid results at the push of a button. As a consequence, market …
Combining Passive Data With Primary Research To Win Against Your Competition
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most …
MRMW APAC 2019 – Post Conference Highlights
“I am not saying automation is bad. I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights …
Turning organizations into insight-driven firms with Augmented Intelligence
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. …
Market research in the age of data – Weeding out fake data to reveal true insights
Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative …
MRMW North America 2019: Pre-Conference Podcast Series (Part 1)
MRMW North America 2019 is just a few weeks away and we’re super excited for it especially after a successful MRMW event in Singapore. With the …
Podcast: Use Data & Cutting Edge Technology To Derive Deep Consumer Insights For Clients
Recently, Padmanabhan Ramaswamy Cofounder & CEO of InsightzClub joined Asia Tech Podcast host Neville McKenzie in the ATP studio to share his journey of setting …
BMW leveraging on digital technologies to build stronger customer relationship
Social media and innovative communication technologies give brands increasing opportunities to listen to their customers about all aspects of their business, brands, products and services. …