Irrational Consumer Behaviour in Times of Global Health Crisis
Besides natural and un-natural (unforeseen accidents) death, disease is probably the most terrifying intimation of mortality. With its invisible nature, there is nothing we can …
Category: MRMW
Art, Science, Magic – A Pre-Conference Interview with Mikel Cirkus
Having presented at MRMW North America in 2016, Mikel Cirkus, Global Creative Director Foresight & Trenz at Firmenich, joins the MRMW series again in 2020 …
Beyond reach – how Google factors attention into its audience research
Taking a peek at the upcoming topics at MRMW Europe 2020, we have undergone a series of interviews with key speakers. Kicking off the series …
Global Market Research Events in 2020
The Entrepreneurs and market research professionals are looking for faster and smarter insights. And so we say it, the market research industry is evolving at …
The power of data and social media for valuable consumer insights
Social (media) data combined with passive data from users’ personal devices have become a valuable and frequently used source of information for market researchers. However, …
Mapping Digital Consumer Trends and Making Sense of Digital Consumer Behaviour
The global economy is more significantly affected, directly and indirectly, by the actions and decisions of one particular consumer demographic. They are consumers who fall …
Will UX research kill market research?
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead …
How Established Innovators Can Embed the DNA of Successful Disruptors
Innovation is a top priority for all established organizations, yet many companies struggle with the speed and quality of innovation and are challenged by successful …
Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) …
Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems …