Turning organizations into insight-driven firms with Augmented Intelligence
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. …
Category: MRMW
Market research in the age of data – Weeding out fake data to reveal true insights
Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative …
MRMW North America 2019: Pre-Conference Podcast Series (Part 1)
MRMW North America 2019 is just a few weeks away and we’re super excited for it especially after a successful MRMW event in Singapore. With the …
Podcast: Use Data & Cutting Edge Technology To Derive Deep Consumer Insights For Clients
Recently, Padmanabhan Ramaswamy Cofounder & CEO of InsightzClub joined Asia Tech Podcast host Neville McKenzie in the ATP studio to share his journey of setting …
BMW leveraging on digital technologies to build stronger customer relationship
Social media and innovative communication technologies give brands increasing opportunities to listen to their customers about all aspects of their business, brands, products and services. …
Global Market Research Events 2019
Here is a list of market research related conferences, trade shows, summits, seminars for 2019. If you would like to add a market research or …
Podcast: How F1 Is Driven By Research And Data Analytics
Matt Roberts, Global Research Director for Formula One joins Graham D Brown on Asia Tech Podcast to share his story, his love for research and sports. He …
Q&A with Ipsos, Kantar Insights and Lightspeed for MRMW APAC 2019
MRMW APAC 2019 will be happening on 20th – 21st February in Singapore. And amongst our key speakers from leading global and regional brands such as Formula …
Is the Rise of In-House Do-It-Yourself Market Research the New Normal?
One of the biggest trends and developments the market research industry is undergoing is the rise of in-house do-it-yourself (DIY) research. There was a time …
Social Media Listening, More Than a Listening Tool
Consumers express their desires, opinions and frustrations online. But somehow brands are still experimenting with the methods from a decade ago and ignoring the amazing …