Symbolism – an Important Factor to Consider When Entering the Chinese Market
Compared with other countries and nations around the world, China is one of the few nations that heavily applies symbolism in the daily life of …
Category: QUAL360
Building Climate Resilient Cities: How Do We Get There
Every year, on April 22nd, millions of people celebrate Earth Day. Planting trees, pledges to reduce plastic use, and trendy hashtags make up some of …
Re-birth of Research: Evolving Consumer Insights During Pandemic
We are just 3 weeks away from THE INSIGHTS EXTRAVAGANZA, the APAC virtual event of the year that will bring together more than 50 speakers …
Finding Opportunity In Times Of Uncertainty: How Market Research Is Helping Global Organisations Navigate A New Normal
With campaigns paused, pivots necessary, and real-time planning essential, more and more teams are harnessing their market research to make informed decisions. And fast. But …
Singapore’s Young and Restless in the Time of COVID-19
The COVID-19 pandemic has swept through the world like a storm, significantly changing the ways we live and interact with each other. In Singapore, the …
Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business
Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to …
What questions should we be asking consumers during a global pandemic?
“How did your beauty routine change now that you are staying at home?” “What makes you believe a brand is truly empathetic with its message?” …
Using psychoanalytics to uncover the unconscious behavior that drives gin consumption
QUAL360 NA VIRTUAL conference is just around the corner and as part of our pre-conference interviews we recently spoke with Indira Valencia from Pernod-Ricard …
Harnessing The Subconscious Mind For Meaningful Actions
If something has been bullish amidst these unprecedented times, then it is opinions – big, small, in all shapes and forms, isn’t it? How will …
Introducing the bounded, project based qualitative approach: Pre-conference interview with Dr. Raman K Attri from KLA-TENCOR
Developing a generalizable ‘how to’ framework of best practices: Introducing the bounded, project based qualitative approach is the challenging topic Dr. Raman K Attri from …