Moving from pen & paper to EEG: Transforming qualitative research at Mars
Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …
Category: QUAL360
Facilitating engaging research conversations at scale with AI
RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet …
Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …
Qualitative research at an EdTech unicorn: How Course Hero mastered research during Covid-19
In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the …
Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …
2022 Global Market Research Conferences
Like every year, we have listed the most important consumer insight and market research conferences taking place in 2022. After a complete shift to virtual, …
New Research Reveals Changing Consumer Priorities in 2021
Who do consumers trust, and how is consumer behavior already changing in 2021? After a turbulent year, consumers have adjusted their behaviors and their feelings towards …
Guochao – the Consumer Trend to Watch in China
Guochao – the Consumer Trend to Watch in China In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture …
Qual360 North America Pre-Conference Interview with Jim Peterson and Indira Valencia
QUAL360: Without giving too much away – what is the core message of your talk and what would you like delegates to remember? Jim & …
Pre-conference interview: The New Normal – Being Close From a Distance
We are now only 2 weeks away from QUAL360 EUROPE, the virtual event bringing together the qualitative market research community from around Europe and the world. …