Facilitating engaging research conversations at scale with AI
RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet …
Category: QUAL360
Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …
Qualitative research at an EdTech unicorn: How Course Hero mastered research during Covid-19
In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the …
Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …
2022 Global Market Research Conferences
Like every year, we have listed the most important consumer insight and market research conferences taking place in 2022. After a complete shift to virtual, …
New Research Reveals Changing Consumer Priorities in 2021
Who do consumers trust, and how is consumer behavior already changing in 2021? After a turbulent year, consumers have adjusted their behaviors and their feelings towards …
Guochao – the Consumer Trend to Watch in China
Guochao – the Consumer Trend to Watch in China In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture …
Qual360 North America Pre-Conference Interview with Jim Peterson and Indira Valencia
QUAL360: Without giving too much away – what is the core message of your talk and what would you like delegates to remember? Jim & …
Pre-conference interview: The New Normal – Being Close From a Distance
We are now only 2 weeks away from QUAL360 EUROPE, the virtual event bringing together the qualitative market research community from around Europe and the world. …
Scaling up Qualitative Findings: The Hundred Voices Program at Colt
Recently, we had a chance to interview Noah Subhrasheel Roychowdhury, Global Head of Customer Intelligence at Colt. He told us about the COLT’s flagship program and …