What questions should we be asking consumers during a global pandemic?
“How did your beauty routine change now that you are staying at home?” “What makes you believe a brand is truly empathetic with its message?” …
Category: QUAL360
Using psychoanalytics to uncover the unconscious behavior that drives gin consumption
QUAL360 NA VIRTUAL conference is just around the corner and as part of our pre-conference interviews we recently spoke with Indira Valencia from Pernod-Ricard …
Harnessing The Subconscious Mind For Meaningful Actions
If something has been bullish amidst these unprecedented times, then it is opinions – big, small, in all shapes and forms, isn’t it? How will …
Introducing the bounded, project based qualitative approach: Pre-conference interview with Dr. Raman K Attri from KLA-TENCOR
Developing a generalizable ‘how to’ framework of best practices: Introducing the bounded, project based qualitative approach is the challenging topic Dr. Raman K Attri from …
Impact of Social Distancing on Consumer Behavior
The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least …
Strengthening Colt’s Customer Intelligence: Technology, Tradition & Telling
Imagine asking 1,000 marketers two questions: 1. “Do you want an NPS in line with Amazon and Netflix?” Odds are 1,000 of them would say …
Qual360 Europe: Summaries and Reviews
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot …
Qual360 North America Pre-Conference Interview with Marcus Jimenez
Closing the data to action gap through meaningful, actionable insights reporting” is the challenging topic Marcus Jimenez from Breefly chose for his talk at the upcoming …
Turn your reporting into art! An Interview with Paul Hudson, FlexMR
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul’s …
Country Perspective: India – The Elephant on the Move
In the run-up to Qual360 Europe we spoke with Amit Tiwari, Vice President Marketing at Havells and Akanksha Pokhriyal, Senior Research Director at Hansa Research, …