Leading the Technology Revolution in Market Research and Qualitative Techniques
How Qualitative Research Shaped Consumer Loyalty for Reckitt’s Finish and Durex Understanding consumer behavior goes far beyond tracking conventional metrics like website traffic, conversions, or …
Why qualitative UX research is one of the best use cases for AI A white paper from Knit There are probably hundreds of use cases …
The State of Client Engagement in Digital Qualitative Research: A 2025 Perspective A White Paper from Sago Over the last couple of years, the insights …
How Reddit captures the value of invisible influence and asynchronous data Interview with Rob Gaige, Global Head of Insights at Reddit – Qual360 NA Summit …
From Data to Human Stories: How Play is Revolutionizing Qualitative Research A Qual360 NA Speaker Interview with Tasja Kirkwood, VP of Global Consumer Insights at …
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research A Qual360 EU Speaker Interview with Marta Tkaczyk, Market Research Coordinator at LOTTE Wedel Marta …
How Can Qualitative Researchers Leverage AI to Create Personas? A Qual360 EU Speaker Interview with Laurens Van der Hoeven, Insights Manager at Philips Laurens is …
One Size Doesn’t Fit All: Tailoring Consumer Insights Across Global Markets with AI Insights from BoltChatAI Understanding local markets isn’t just an added bonus in …
Supercharged Innovation in the Insights Industry Battle of the Titans: human versus machine Thomas Troch, Global Client Partner at Human8 Annelies Verhaeghe, Head of Platform …
Nestlé Insights Expert on Transforming Qualitative Insights into Business Impact With over 15 years of experience in the consumer insights field spanning multiple geographies, Dhisana …
