Why qualitative UX research is one of the best use cases for AI
Why qualitative UX research is one of the best use cases for AI A white paper from Knit There are probably hundreds of use cases …
Category: qualitative research
The State of Client Engagement in Digital Qualitative Research: A 2025 Perspective
The State of Client Engagement in Digital Qualitative Research: A 2025 Perspective A White Paper from Sago Over the last couple of years, the insights …
5 Things to Ask Your Market Research Supplier (Especially When AI is Involved)
5 Things to Ask Your Market Research Supplier (Especially When AI is Involved) A White Paper from Bolt Insight The world of market research is …
How Reddit captures the value of invisible influence and asynchronous data
How Reddit captures the value of invisible influence and asynchronous data Interview with Rob Gaige, Global Head of Insights at Reddit – Qual360 NA Summit …
From Data to Human Stories: How Play is Revolutionizing Qualitative Research
From Data to Human Stories: How Play is Revolutionizing Qualitative Research A Qual360 NA Speaker Interview with Tasja Kirkwood, VP of Global Consumer Insights at …
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research A Qual360 EU Speaker Interview with Marta Tkaczyk, Market Research Coordinator at LOTTE Wedel Marta …
How Can Qualitative Researchers Leverage AI to Create Personas?
How Can Qualitative Researchers Leverage AI to Create Personas? A Qual360 EU Speaker Interview with Laurens Van der Hoeven, Insights Manager at Philips Laurens is …
Supercharged Innovation in the Insights Industry. Battle of the Titans: human versus machine
Supercharged Innovation in the Insights Industry Battle of the Titans: human versus machine Thomas Troch, Global Client Partner at Human8 Annelies Verhaeghe, Head of Platform …
The Future of Qualitative Research From Booking.com : AI and Qualitative Breakthroughs
The Future of Qualitative Research From Booking.com: AI and Qualitative Breakthroughs Interview with Qual360 EU speaker- Omar Calls Alvarez, Senior UX Researcher at Booking.com …
Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights
Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had …