by Product and strategy managers have always conducted market research to gain insight into their competition. Traditionally, market research has been conducted using predominantly manual methodologies and tools. Relying on manual research as well as integration and automation tools to obtain strategic CI has, however, become significantly less effective in the current business climate.
Watchful, the only automated real-time CI platform, is quickly replacing traditional methodologies of product research.
Proper competitor research compels you to move out of your company box to obtain an alternative perspective. Neglecting to acknowledge key changes, as well as minor ones in your competitor’s product or in the general marketplace, can significantly impact your market edge. But effective CI is more than just collecting data and “knowing” what’s out there.
Download this whitepaper to learn about:
- Product Intelligence: Find out how CI platforms can provide you with real-time insights that product teams can capitalize on, gaining a significant edge over their competitors.
- Performance: Understand how CI platforms can continuously sample performance on a daily basis, providing users/clients the ability to detect performance changes and trends, hassle-free, and without the need to manage and orchestrate mobile server farms.
- Marketing: Watchful’s CI platform focuses on revealing the competitor’s strategy and logic for each move they make on various platforms and channels.
Download the full whitepaper here.
If you enjoyed this article, check out the following:
Analysing Unstructured Data from Market Research with NLP: Adidas
Insights, Market Research and UX Research Events 2022
Market Research Conferences in 2021: Taking Stock
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