Revolutionising Market Research with Agile Insight Approach
Market research is constantly under pressure with businesses requiring faster, secure processes and valid results at the push of a button. As a consequence, market …
Tag: Market Research Conference 2019
Market research in the age of data – Weeding out fake data to reveal true insights
Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative …
MRMW North America 2019: Pre-Conference Podcast Series (Part 1)
MRMW North America 2019 is just a few weeks away and we’re super excited for it especially after a successful MRMW event in Singapore. With the …
BMW leveraging on digital technologies to build stronger customer relationship
Social media and innovative communication technologies give brands increasing opportunities to listen to their customers about all aspects of their business, brands, products and services. …
Q&A with Ipsos, Kantar Insights and Lightspeed for MRMW APAC 2019
MRMW APAC 2019 will be happening on 20th – 21st February in Singapore. And amongst our key speakers from leading global and regional brands such as Formula …
Is the Rise of In-House Do-It-Yourself Market Research the New Normal?
One of the biggest trends and developments the market research industry is undergoing is the rise of in-house do-it-yourself (DIY) research. There was a time …
Social Media Listening, More Than a Listening Tool
Consumers express their desires, opinions and frustrations online. But somehow brands are still experimenting with the methods from a decade ago and ignoring the amazing …
The Rise of Automation in Segmentation to Gain Better Insights and Higher ROI
As much as we live in a connected world with the ubiquity of technology, we are also moving from mass marketing to hyper-personalisation to a …